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Format: Advertising CGI

Client: Sushi Namoto

What we did: Script, Concept Art, Modeling, Rigging, Animation, Composition

At Hype, our passion lies in breathing life into stories, especially those that are close to the hearts of our audience. For Sushi Namoto, we embarked on a nostalgic journey back to the 1980s, the golden era of Japanese metal heroes that have become a cultural staple in Brazil.

Drawing inspiration from beloved figures like Jaspion, Jiraya, and Change Man, our team set out to create a 3D commercial that evokes memories, excitement, and of course, an irresistible craving for sushi! The project was an all-encompassing endeavor; from conceptualizing the initial script to the final touches of animation, every detail was meticulously crafted in-house to ensure a seamless homage to these iconic heroes.

Our commercial introduces the audience to a world where sushi isn't just a meal, but an experience that fuses taste with childhood memories. Just as metal heroes fought valiantly against adversaries, our sushi emerges as the hero of flavors, battling blandness and delighting the senses.

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